Amazon Prime Day — NEW Early Deals Just Dropped
Also Inside: Best Day For Deals (Shhhh...It Isn't Day 1)
Amazon Prime Day isn’t here yet, but I just found more early deals that just dropped. These sales are LIVE right now. I tested the products — all Rossen Approved!
Dyson Purifier Cool PC1 (Fan + Purifier)
$499.99 → Dropped to $399.95
Shark FlexBreeze Pro Mist Fan (Indoor & Outdoor)
$249.99 → Dropped to $199.99
Apple AirPods Pro 2 Wireless Earbuds
$249.00 → Dropped to $199.00
Apple MacBook Air 13‑inch (M4, 256 GB)
$999.00 → Dropped to $849.00
$59.99 → Dropped to $39.99
Coleman Classic Series, 100-Quart
$109.99 → Dropped to $82.49 (top early‑summer pick)
Ninja FrostVault Go 24‑Can Backpack Cooler
$199.99 → Dropped to $149.00
Those are my personal favorites this week — the early picks. And here’s the ugly reality of testing each one (my neighbors must love me…)
Prime Day starts July 8… but here’s the truth Amazon won’t tell you:
Early deals side….the best deals don’t always drop on Day 1.
I’ve covered Prime Day for years, and the pattern is clear: while some early deals are legit, the biggest discounts tend to land mid-way through the event — and especially on Day 2 (July 9th this year).
Why? Because Amazon uses Day 1 to gauge what’s hot, and often drops “surprise” discounts or price matches on Day 2 to beat competitors. Walmart, Best Buy and Target are all running competing events this year.
Here’s my advice:
Unless it’s a lightning deal or something you need now, wait and watch.
Now for the real trick:
Not everything is actually on sale. Some sellers jack up prices days before Prime Day… then drop them “back down” to look like a deal. Classic fake-out.
ROSSEN TIPS TO BEAT THE SYSTEM:
Use price history tools like CamelCamelCamel or Keepa to see the real lowest price that item has sold for.
Make a wishlist ahead of time — so you’re not just impulse buying whatever Amazon pushes.
Compare with Target, Walmart, and Best Buy. Their sales are also quite good — and sometimes beat Amazon by a mile.
Avoid third-party sellers you don’t recognize. Check reviews carefully — Prime Day scams are real.
Speaking of scams, the criminals are out in FULL FORCE right now. They know all of us are scouring for deals, and they’re ready to pounce. Here are some of the biggest scams at this moment:
Fake Amazon websites: The link might look like Amazon but redirects to a clone site designed to steal your info.
Rossen Tip: Always go to amazon.com directly. Don’t trust links from random texts or emails.
“Too good to be true” third-party sellers: Fake storefronts can offer hot items at huge discounts… but never deliver.
Rossen Tip: Stick with “Ships from and sold by Amazon” or known sellers with strong ratings.
Phishing emails: You might get a “delivery issue” email that looks official. It’s not.
Rossen Tip: Amazon never asks you to re-enter payment info through a random link.
Counterfeit products: Especially on tech and beauty items.
Rossen Tip: Read reviews carefully. Look for “Verified Purchase” and check brand authenticity. I never purchase anything without at least 500 reviews.
But while we wait for those Prime Day deals to drop… maybe you’re looking for some instant savings, for that quick fix at the dollar store. I get it. Low prices. Feels like everything’s a bargain, right?
Not so fast! Turns out, some dollar store buys are total ripoffs — and I’m not just guessing. I went inside to investigate, and what I found surprised even me.
Stuff You Should Know…
Tariffs Hit Nike: What to Buy Before Prices SPIKE
New Costco Perk: Early Access (But There’s a Catch)
Lululemon Sues Costco: The End of Cheap Kirkland Dupes?
Last-Minute July 4th Travel Deals: Flights & Hotels
iPhone Hack Warning: Change These 2 Settings NOW
If you found this newsletter useful or helpful, please forward it to your friends and family. You’ll be supporting them to make great financial decisions, and supporting my work. I appreciate each and every one of you — thank you!
Talk soon,
Jeff
Great job. Truly enjoy these updates 👏🏻👏🏻👏🏻👏🏻
Great job. Truly enjoy these updates 👏🏻👏🏻👏🏻👏🏻